News sites paying but the news will remain free

Rupert Murdoch has revived the debate last week, announcing that by July 2010, all sites Press - Times of the Sun - would be paid.

Taking advantage of the loophole opened by the Australian-American tycoon, several other titles are out of the woods. Le Figaro has mentioned his project to create a "special area" for subscribers. Com. Then it was the turn of the British newspaper The Guardian report that he tested the idea of opening a "member's club" to find some financial support.
Last night, finally, I read that the German group Axel Springer was preparing to introduce payment systems for its iPhone applications titles Die Welt, Bild and Abendblatt.

The news has not pleased the faithful readers of these news sites. They are assured a priori, general information will be free on the Web. That the services to be paid.

In Figaro.fr, it speaks of "confidential letters of highly specialized" and "recreation or cultural events" and "collaborative tools allowing a better presentation of information."
In the UK, the Guardian bet on a "welcome gift, exclusive content, live events, special offers from partners and the ability to communicate with journalists."
In Springer, we want to pay for hyperlocales information available nowhere else, for archives or a service traffic information.

It's a marketing challenge on the psychology of readers, in short: we will not pay for content, but to be a little VIP